All About Brands

Strategic inspiration for the entire brand planning process

ALL ABOUT BRANDS helps you define where your brands stands today and why, develops strategic options how to move your brand forward, and supports you during the implementation.


ALL ABOUT BRANDS will accompany you through the complete planning process or individual modules.


Brand strategy

  • brand and competitive analysis
  • portfolio strategies
  • brand architecture
  • brand identity
  • positioning and re-positioning
  • corporate identity



  • idea generation
  • concepts
  • positioning


Communication strategy

  • insights
  • communication concepts
  • creative briefs
  • creative briefings


ALL ABOUT BRANDS also offers workshops and training on selected topics as well as strategic coaching for brand and agency management.

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