All About Brands

Our Way of Working

We believe in partnership and seek an open, trusting and constructive co-operation with our clients.


For that reason we start every project with an in-depth conversation to understand the needs and expectations of our prospect clients. Only once the objectives and requirements have been clearly defined, we will present a binding proposal which describes our approach and estimate in detail.


ALL ABOUT BRANDS works closely with an extensive network of selected specialists. Experts with a wide array of expertise will join in as needed.


Only with fresh thinking, inspiring ideas and unique solutions brands will radiate. Therefore, we do not limit ourselves to predefined tools but develop the plan of action individually with every client for every brand.


Building on extensive experience, creativity, and a healthy dose of intuition we gain genuine insights into brands and consumers by

  • analysis of research and market data
  • workshops
  • expert panels
  • interviews with stakeholders
  • toolbox


The work of ALL ABOUT BRANDS is characterised by independence and distance from the typical marketing and agency environment. This enables us to bring in fresh perspectives and to stay close to the real heroes behind each brand, the consumers.











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