The ALL ABOUT BRANDS beliefs about successful brand strategy development
Creativity and reason
A successful strategy will limit and stimulate. It is based on data and intuition. It is developed through an efficient planning process and open-minded thinking. Only with a focused, creative strategy brands will radiate.
The answer lies within
No-one knows more about a brand than the people who deal with is day in and day out. An inspiring strategy is not created in an ivory tower but through an intensive dialog and discussion with all relevant stakeholders, particularly those within the company.
Know your destination
Precise objectives and clear, inspiring briefings will get better results faster.
1 + 1 = 11
Teamwork is efficient, effective, increases the acceptance, and makes it simply a more enjoyable experience.